Marketing Tips

What Is PPC Web Spy?

PPC Web Spy is a computer program that can help you do better in your pay per click marketing campaign. When you have a pay per click marketing company advertising your website, you have to choose certain keywords to use. PPC Web Spy is a tool to help you figure out which keywords your competition uses so you can compete better.

Picking the right keywords can make or break your pay per click campaign. And since it’s unlikely that you’re the only person in your niche, you’re bound to have competition. How do your competitors get targeted traffic to their website, and how can you get some of that same traffic?

PPC Web Spy can help you figure those things out. This tool is designed to show you the Google Adwords keywords that websites are using to get traffic. Since Google Adwords is the most popular pay per click advertising company online, using this tool can help your PPC campaign get you better results.

If you search on a word or phrase at Google, ads that are using those keywords through Google Adwords will show up on the search page. These ads are usually on the top and right hand side of the page. PPC Web Spy can show you the keywords used in those ads.

After you’ve made such a search, you click the program’s icon in the bottom right hand corner of your web browser screen. Then you do the Google search again. Now a “view keywords” button will appear below each pay per click ad!

Click those buttons and list will pop up that shows all the keywords that marketer has bid on for that particular ad. So, how can a tool like PPC Web Spy be valuable to you when planning your pay per click campaign?

First, now that you know the keywords your competition is bidding on, you know the keywords you should try to bid on, too. This can be a great help if you’re just getting started. If you don’t really understand the whole keyword concept, or don’t know much about it, now you do. You’ve got an entire list to choose from with just a few clicks.

You get more that just a list of keywords, though. The list also shows that keyword’s ranking, the average cost per click and the average cost per day. It also shows the maximum cost per click, and how many clicks that keyword gets per day.

You get all that information from your competitor’s ad! And that information can help you decide which keywords are worth bidding on to try get them and get that traffic instead of letting your competitor get the traffic first.

The program will also show you if the person is a Clickbank affiliate. This means they’re selling an information product through Clickbank, which allows others to sell that information for them and receive commissions.

If you’re trying to maximum the results of your pay per click campaign, then a great keyword tool like PPC Web Spy can help you.

Social bookmarking sites are a growing trend and are becoming more popular each and every day. They are a great place to share your bookmarks with everyone and to be able to access them from any computer. They are also a great place that you can post a link to your blog.

There are over fifty social bookmarking sites that you use to submit your link to your blog. Digg, Digo, Blue Dot, and del.ico.us are just a few of them that are the most popular. Each site has its own guidelines and rules for posting links, so it’s important that you want to read the rules that they have before you post any links.

Because social bookmarking isn’t as targeted as other forms of advertising for your blog, you may find that it will take longer for it to be effective. But it’s also a good way for you to get your blog noticed and it may bring in people who may not have found your blog another way.

Since social bookmarking doesn’t always give you the opportunity to know who it is that has seen your site, or get to know other people, it’s always a good idea to keep track of the visitors who say they were linked to your site through a bookmarking site. If the site allows you to put a comment, ask people to let you know on your blog that they found it through a social bookmarking site and which one. That will help you know how effective it is.

Affiliate marketing has exploded across the web lately. More and more people are switching on to a revolutionary way of making money that can turn into a passive income each month. Article directories exist by the hundreds, and people are blogging like mad, and bookmarking their sites on places like digg and delicious to promote and promote again. Those whom are grasping the power of the internet to market products are also including viral videos in their marketing arsenal.

YouTube has become a forum for the new YouTube affiliate marketers launching a product or service. This is working very well for many companies – for some extremely well. Across YouTube can be seen videos attracting thousands of views. It’s a no-brainer to know what this can do for the launch of a new product like a book, or a computer game for example.

It’s not just the small to medium business sector that are taking hold of this medium. Large corporations like those in the music industry are capitalizing from video marketing. YouTube has recently launched a ‘click-to-buy’ link attached to music videos linking to Amazon. This has boosted sales considerably with an easy point n’click to the Amazon site.

For the average sole marketer realizing the power of affiliate marketing with video, there is plenty of screen capture software like Camtasia that can help a marketer launch tutorials, product demonstrations, etc.  This gives YouTube affiliate marketers great power as they can redirect potential customers from their YouTube pages to a web site that converts the visit to a sale. This is huge with YouTube affiliate links occurring by the thousands helping people make lots of money.

When a customer sees a video of a product that interests them, their sheer enthusiasm becomes ignited as they view the product in action. This kind of exposure is allowing a huge growth in internet sales just linking to YouTube.  Video captures moments in a way that words can struggle against due to the varied skill level of the writer. Using video to sell allows people to feel more of an urge as they get to actually see what they are seeking.

Examples are a new web site where the viewer gets to see the reasons why it is useful. Another example is a software application where video can show the product in action, and if it’s a simple piece of software to use, that can be demonstrated.

Yet, web marketing is actually in its humble beginnings; merchants are being born who thought they had no sales skills and could never launch a marketing campaign. The internet and the advent of online video has changed that and allowed YouTube to grow into the viral empire we view today. For the YouTube affiliate marketer, this is a gold mine.

Offer something of value, know your buyers, and they will buy from you using YouTube affiliate links. Yes, it is – with some work – that simple.

If you’ve looked into advertising your website, you probably wonder, what is pay per click marketing? There’s a ton of information online about pay per click marketing, which is also often called PPC or PPC marketing. The simple answer is that pay per click marketing lets you buy targeted traffic for your website.

Just having a website won’t get you visitors or sales. You have to entice people to come to your website. You can do this through things like word of mouth if you mention your site in forums or on bulletin boards. You can use search engine optimization to get your site to show up in the top search engine results.

You could also pay for advertisements on high traffic sites through links and banner ads. With all those options available then is it even important to know, what is pay per click?  And how can it make you money?

It is important, because PPC marketing is one of the best tools you have to get people to come to your website. You could put an advertisement up on a high traffic website and get traffic that way. But will the people who click your ad be people who are ready to buy what you’re selling?

They won’t necessarily be targeted traffic. What is pay per click? A method of getting that targeted traffic. And targeted traffic is traffic that is already searching for what they’ll find at your website.

When you start a pay per click marketing campaign, you choose certain keywords and key phrases to use to advertise your site. When people search on those in a search engine, the ad for your site will show up on that results page.

When they click on the ad to reach your site, you pay for that click. You’ve just gotten a visitor who was looking for exactly what you have to offer, whether it’s information, a product or something else.

What is pay per click, then, but one of the easiest ways to advertise to your site to people who are looking for that exact kind of information. Very few other methods can get you targeted traffic quite so quickly and easily.

Search engine optimization can serve the same purpose, but with more work on your part and a little more time. With PPC, you simply choose your keywords, set your budget, and let the process work.

Search engine optimization won’t necessarily cost anything, however. You can do your own SEO work without paying anyone for any of it. By optimizing your website to rank high at the search engines, you may be able to get a top spot for a search on the keyword you want.

The chief difference between SEO and PPC is time. Even with the best optimization, it could take several days for your site’s ranking to improve. But with PPC, you pay the money and the clicks begin immediately.

So what is pay per click–the fastest way to get targeted traffic to your website!

List Of Social Networking Sites For Internet Marketers

When you think of social networking sites, there are some obvious candidates that may immediately come to mind. It may be surprising to know how many different social networking sites are actually out there. Here is a basic list of social networking sites online, but this list is by no means exhaustive.

Adult and Dating – These are social networking sites that focus on dating and relationships.

- Adult Friend Finder, http://www.adultfriendfinder.com/
- Ok Cupid, http://www.okcupid.com
- eHarmony, http://www.eharmony.com
- Fubar, http://www.fubar.com

Blogging – These are social networking sites that either center completely around communicating through blogging, or put a large emphasis on the concept of blogging.

- Blogger, http://www.blogger.com
- Livejournal, http://www.livejournal.com
- Twitter, http://www.twitter.com
- Windows Live Spaces, http://www.spaces.live.com/
- Wordpress, http://www.wordpress.com
- Vox, http://www.vox.com
- Xanga, http://www.xanga.com

General Social Networking – These are the core of the social networking concept, with names like MySpace, Flickr, YouTube and Facebook leading the pack.

- ClassMates, http://www.classmates.com
- Bebo, http://www.bebo.com
- Deviant Art, http://www.deviantart.com
- Facebook, http://www.facebook.com
- Flickr, http://www.flickr.com
- LinkedIn, http://www.linkedin.com
- Meetup, http://www.meetup.com
- MySpace, http://www.myspace.com
- YouTube, http://www.youtube.com
- Gather, http://www.gather.com
- imeem, http://www.imeem.com
- Itsmy, http://www.itsmy.com
- My Yearbook, http://www.myyearbook.com
- Webshots, http://www.webshots.com

International Social Networking – These sites are especially popular in international countries, or are intended to cater to residents of a specific country. Friendster, for example, is a worldwide social networking site but it is especially popular in countries other than the United States. Biip, on the other hand, is a social networking site designed for the Norwegian community.

- Friendster, http://www.friendster.com
- Face Party, http://www.faceparty.com
- Friends Reunited, http://www.friendsreunited.co.uk/
- Biip, http://www.biip.no/
- Cloob, http://www.cloob.com/
- Cyworld, http://us.cyworld.com/
- Fotolog, http://www.fotolog.com/
- Frühstückstreff, http://www.fruehstueckstreff.org/
- Grono, http://www.grono.net
- Habbo, http://www.habbo.com
- hi5, http://www.hi5.com
- Hyves, http://www.hyves.nl
- IRC Galleria, http://www.irc-galleria.net/index.php
- iWiW, http://www.iwiw.hu/
- Profile Heaven, http://www.profileheaven.com/

Niche Interests – These are social networking sites that are geared toward certain interests like music lovers, bibliophiles, coffee enthusiasts or pop culture.

- Advogato, http://www.advogato.org/
- Amie Street, http://www.amiestreet.com/
- ANobii, http://www.anobii.com/
- CafeMom, http://www.cafemom.com
- Buzznet, http://www.buzznet.com
- Broadcaster, http://www.broadcaster.com
- Cake Financial, https://www.cakefinancial.com/
- Care2, http://www.care2.com/
- Eons, http://www.eons.com
- TravBuddy, http://www.travbuddy.com/
- Travellerspoint Travel Community, http://www.travellerspoint.com/
- BlackPlanet, http://www.blackplanet.com
- Elftown, http://www.elftown.com
- Flixster, http://www.flixster.com
- Geni, http://www.geni.com
- Goodreads, http://www.goodreads.com
- Gossip Report, http://www.gossipreport.com
- Guild Café, http://www.gamerDNA.com
- Hospitality club, http://www.hospitalityclub.org
- Last.fm, http://www.last.fm
- Library Thing, http://www.librarything.com/
- Lifeknot, http://www.lifeknot.com/
- Live Mocha, http://www.livemocha.com
- One World TV, http://tv.oneworld.net/
- Plaxo, http://www.plaxo.com
- Ravelry, http://www.ravelry.com
- Sci Space, http://www.scispace.net/
- WAYN, http://www.wayn.com/

Social Media – These sites specialize in sharing media and news with other members of the community.

- Digg, http://www.digg.com
- StumbleUpon, http://www.stumbleupon.com
- Del.icio.us, http://del.icio.us
- Reddit, http://www.reddit.com
- Fark, http://www.fark.com

Younger Generation – These are social networking sites that are best suited for younger generations and students.

- College Tonight, http://thequad.com/
- Gaia Online, http://www.gaiaonline.com
- NeoPets, http://www.neopets.com
- Student.com, http://www.student.com
- Reunion, http://www.reunion.com

Each one of these sites can be a good solid way to drive targeted traffic to your articles or your website. Before you ask, yes, you have to be careful not to do and outright sales pitch on your post. But with a little thinking on your part you will be able to make a useful post that is directed to your target market, without coming across as spam.

Some of the sites will not lend themselves to this marketing strategy, unless you are very creative in your post. Consequently you will find yourself being banned and your post being deleted if you violate the terms of service of those and others reflected on this list of social networking sites.